Keep It Simple
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I pitched this campaign concept intended to target people watching and searching for trading content (especially beginner content) through Yahoo Finance, social media, and YouTube ads.
The idea is that charming but meandering characters present trading education in a bewilderingly confusing way, which we contrast with tastytrade: the simpler way. Each opening would be immediately followed by a CTA like:
“Learning to trade can be simpler. tastytrade.com hosts live segments and millions of hours of archived footage breaking down trading concepts for all levels of investors.
Keep it simple. Watch tastytrade.”
Concepts for Scripted Openings
(All characters should either be flipping pages on a big presentation pad, pointing to a whiteboard, or doing a vlog-style presentation with graphics appearing in frame as each is referred to.)
COCKNEY GUY (speaking quickly and maybe a little aggressively): Aright, listen up geezers. You bettah Adam and Eve: the market moves in a random ball and chalk (points to illustrated graph labeled “Random Walk” picturing a stock going up and down). The sausage and roll is to get wonga (points to “goal = cash”), but you could get yous into a bit of Barney Rubble if you don’t know how to use your bees and honey (points to bullet point “use your money”) and manage your bubble and squeaks (points to bullet point “manage your greeks”), right? Now those is the brass tacks, and that’s the dicky bird. Understand? Good.
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BOSTON CHICK: Aright, you guys. Don’t touch ya clickah cuz im gonna explain how an options contract works. Right. (All through this she points to a complicated diagram of short and long options, and puts and calls) So there’s four options on how to do options: if you sell a put option you might hafta sell, and if you sell a call you might hafta buy, but if you buy a put option you have the option to sell, and if you buy a call option you have option to buy. Oh! Sidebar: with short options you collect a premium. Aright, make sense? Wicked pissah. Good luck.
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IRISH BLOKE (at a quick, unceasing clip): So you want to learn to trade, do ya? Well, if you want to really give it a lash, you have to look at your normal distribution, i.e. your standard deviation, i.e. your expected move, see? And at the edge of that’s where you’ll want to put yer short legs in, say a strangle or an iron condor—well also a naked put, or a vertical spread—but you can put yer long legs, where you want really, though if those deltas get too extreme you’ll not collect enough, and risk too much—you’ll be effin’ and blindin’—but if you make your spread balanced enough—(gets cut off as CTA breaks in)